Ryan Serhant is one of the most successful and the most well-known real estate agents in the world. You may have heard of him as he currently has his own top rated Netflix programme called ‘Owning Manhattan’ and was previously on ‘Million Dollar Listing New York’ – both are my guilty pleasures, and I’ve followed him for years.
Ryan is the CEO of Serhant, the US based real estate business and is the most followed real estate brand in the world and his use of social media to build his business and sell property has been so successful.
Serhant has written three books. His first was ‘Sell it like Serhant’, followed by ‘Big Money Energy’ and now his third book ‘Brand it like Serhant’ – I’ve previously reviewed his previous books so if you would like to view these, drop us a line and we will forward a copy to you.
‘Brand It Like Serhant: How to Build Your Brand and Unlock Opportunities for Massive Success’ is a book in which Serhant shares his strategies for building a powerful personal brand that can open doors to new opportunities, regardless of your industry.
Key Messages
Understanding the Power of Branding
A strong personal brand is essential in today’s competitive world. He explains that a brand is not just a logo or a tagline but is the story that people tell about you when you’re not in the room. Your brand reflects your reputation, values, and what sets you apart from others.
Crafting Your Personal Brand
Serhant guides readers on how to craft their unique personal brand. This involves identifying your strengths, passions, and the unique value you bring to your industry or niche. He encourages readers to think deeply about their core message and how they want to be perceived by their target audience.
Leveraging Social Media and Digital Platforms
A significant portion of the book is dedicated to the importance of digital presence, with practical advice on how to use all the social media platforms including Instagram, Facebook, LinkedIn, and TikTok to build and promote your brand. He discusses the types of content that work best, how to engage with your audience, and the importance of consistency in your online messaging.
Building a Brand Story
The book highlights the importance of storytelling in brand building. Serhant explains that a compelling brand story can create an emotional connection with your audience, making you more memorable. He provides a framework for developing your brand narrative, focusing on authenticity and relatability.
Expanding Your Brand’s Reach
Once the foundational elements of your brand are in place, Serhant talks about strategies to scale and expand your brand’s reach. This includes networking, collaborations, public speaking, and other forms of outreach that can amplify your brand message.
Consistency and Evolution
There is a need for consistency in brand messaging and presentation. However, he also advises being adaptable and evolving your brand to keep it relevant. He shares his personal experiences and how he continuously adapts his brand to stay ahead in the dynamic real estate market.
Monetising Your Brand
The final chapters focus on monetising your brand effectively. Serhant outlines various revenue streams that can be developed once a strong brand is established, such as partnerships, endorsements, speaking engagements, and creating digital products.
Throughout the book, there are case studies and examples from his own career and others to illustrate the principles he discusses. These real-life stories provide practical insights.
Key Takeaways are
There are also actionable steps and exercises at the end of every chapter and the key takeaways were:
- Be Authentic
- Leverage Digital Tools
- Consistency is Key
- Adapt and Evolve
- Monetise Strategically
I enjoyed the book, although it took me a bit of time to get into it and would say that his first book ‘Sell it like Serhant’ is still my favourite of his. If you read just one of his books, it would be that one instead. However, this book is much more focused on your brand, rather than selling, so if you are looking to build your personal brand, this would be more appropriate.